Direct Marketing Tip

Ask yourself this CRUCIAL question. Based only on your direct mail package or email, would you buy your product or service? Be uncompromisingly honest. If your answer is "no", keep making the necessary changes until you can unequivocally answer "YES".

www.ukba.co.uk

Direct Marketing Tip

Cultivate "swipe" files. Set up files and collect examples of great headlines, sales letters, emails, brochures, coupons, teaser copy, and so on. Study the examples that really make you feel like taking action.

www.ukba.co.uk

Direct Marketing Tip

How to get the most mileage out of premiums. A bulky premium that your customers can feel will get your envelope opened. If you're premium isn't bulky, a teaser along the lines of "Your FREE item is inside" is effective.

www.ukba.co.uk

Direct Marketing Tip

Use heavy stock for your paper order forms. A substantial stock, such as card stock, always outpulls flimsier paper.

www.ukba.co.uk

Direct Marketing Tip

Use a separate order form. A separate order form will outpull a coupon contained within your brochure or email. Smart marketers always use all three. If a separate order form is used, another pass-along order can be made from the coupon in your brochure.

www.ukba.co.uk

Direct Marketing Tip

Use 2 colors of ink on paper and email order forms. Two colors of ink on white stock or white email backgrounds give you the opportunity to create an extremely professional looking order form.

www.ukba.co.uk

Direct Marketing Tip

Use colored stock for paper order forms. Colored stock with black ink distinguishes your order form from the rest of your package. It draws attention and increases sales.

www.ukba.co.uk