Direct Marketing Tip

Use 2 colors of ink on paper and email order forms. Two colors of ink on white stock or white email backgrounds give you the opportunity to create an extremely professional looking order form.

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Direct Marketing Tip

Use colored stock for paper order forms. Colored stock with black ink distinguishes your order form from the rest of your package. It draws attention and increases sales.

www.ukba.co.uk

Direct Marketing Tip

Use high quality paper when printing your brochures and sales letters. Initial impressions are crucial. Make sure your documents and emails present the image you need to succeed.

www.ukba.co.uk

Direct Marketing Tip

How to find the best mailing lists. Contact 3 or 4 mailing list brokers. Ask them to recommend 10 lists for your product or service. Then compare the results. The list to test first are those recommended by more than one broker.

www.ukba.co.uk

Direct Marketing Tip

Cultivate duplicate names from different mailing lists. Most marketers run a merge/purge when buying multiple mailing lists to eliminate duplicate names. What a waste of an exceptional marketing opportunity! Buyers who show up on multiple lists have a proven buying history. Treat them like gold!

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Direct Marketing Tip

Use HOTLINE lists. If you can get a list of people who have responded to offers in the last 3 to 6 months, it's definitely worth the additional cost. Satisfied recent buyers are strong candidates to buy by mail or email again.

www.ukba.co.uk

Direct Marketing Tip

Use response mailing lists. List of people who have responded to a mail order offer or email offer are more profitable than compiled lists. Always find out what the customer responded to.

www.ukba.co.uk

Direct Marketing Tip

Offer multiple versions of the same product. Deluxe versions, full-featured models, basic features only models, and personalized versions are just four ways of getting extra mileage from the same basic product.

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