Direct Marketing Tip

Use a special "before the price increases" offer: If you plan to raise your prices, make your regular customers a special offer at the old price for a limited time.

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Proven Online Product Marketing Tip

It is not necessary to recreate the wheel every time you want to start a campaign to market your products or services. Instead, you can look to the best practices of what other online businesses have done in the past for proven online product marketing tips. You can learn both from the mistakes and successes of other businesses, so long as you effectively incorporate those ideas into your own marketing strategy.

An important marketing tip to follow is to remember the needs of your potential clients as your primary focus. Another important tip to follow is to study the competition and learn as much as possible from what you observe. Finally, it is so important that you are the absolute expert in your field, so that you can market yourself in the most effective methods possible.

How well do you know your potential clients? You first need to understand that no matter how valuable the products and services that you offer, they will not appeal to everyone. Instead of trying to market your products to entities who will never be interested, you should instead set your sights on those individuals who will actually be interested in what you have to offer.

Forget about segments of the marketplace that are yet untapped. You may be able to go back later and find ways to reach out that will be effective to your overall marketing strategy. But until you’ve achieved success with your target customer groups, you cannot spend time looking at clients that are a long shot.

What do your competitors do well? What do they do not so well? You should constantly be observing how your competitors deal with their businesses. You can rely heavily upon your own observations.

In addition, you can ask trusted friends or current clients to look at the offerings and practices of your competition to find ways to emulate their successes or change practices to avoid the ways in which they have not been as successful. Proven online product marketing tips can come from nearly any observation you make about the businesses of your competition.

Finally, you must be an absolute expert in the field in which you do business. How else can you expect your customers and clients to trust you, if you do not know more about what you have to offer than any of your competitors?

Learn about your products and services inside out. If they are products and services that you have developed on your own, you should carefully document every piece of knowledge possible about them. If they are third party products or services, you should read all documentation that is provided, test out the products and services so that you know how to use them inside and out. When you don’t know the answer you need to know how to find the appropriate experts of whom to ask questions whenever they may arise.

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Direct Marketing Tip

Run a competition: Give away a free enrolment in your seminar, a free subscription to your newsletter, or anything else that appeals to your buyers.

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Direct Marketing Tip

Give something away for FREE: Free samples, trials, demonstrations, consultations, or information are all exceptional ways of getting customers to give your product or service a hands-on try. Sometimes that is all it takes to close the sale.

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Direct Marketing Tip

Feature the offer: Everyone loves a good deal. Your job is to design an irresistible offer and make it a key focal point of your letter or email. A strong offer can often be the extra incentive that will convert your "maybes" to real live orders.

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Direct Marketing Tip

Never end a sentence at the bottom of a page in a sales letter: Always use a broken sentence to carry your reader forward onto the next page of your letter or email.

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Direct Marketing Tip

Issue a personal letter from the MD/CEO: People like to deal with the person in charge. Using this type of personal message builds confidence.

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Direct Marketing Tip

Share some "inside" information: Direct mail offers a perfect opportunity to appeal to a person's need to feel special. An ideal way to do this is to share some exclusive information. Make it clear that this offer is being made only to them.

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Direct Marketing Tip

Flatter your reader: These days people are much more sophisticated when it comes to advertising. They know that you got their name from a mailing list. You can turn this fact to your advantage by using this kind of copy.

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