Direct Marketing Tip

Use a plain white envelope. Another method of getting a high percentage of prospects to open your letter is to use a plain white envelope. Either no return address or just an address without a company name pull the best results.

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Direct Marketing Tip

Use a teaser on your envelope. To be effective, a good teaser must offer a strong incentive to open the envelope.

www.ukba.co.uk

Direct Marketing Tip

Always use a reply card, envelope or email address. Postage-paid Business Cards or Business Reply Envelopes will boost your response. But they also boost your cost. The use of email marketing keeps your cost down and offers possible easy contact with your audience. With small orders, use a reply card or envelope that requires your customer to use a stamp. If you do not give your customer a specific way to respond, many of them won't!

www.ukba.co.uk

Direct Marketing Tip

Repeat your offer and your guarantee on your order form. Focus on your offer or strongest benefit and restate your guarantee. An official looking border around the guarantee has been shown to help response also.

www.ukba.co.uk

Direct Marketing Tip

Key every ad or mailing you use-without fail. The beauty of direct marketing is that everything is measurable. You can easily tell precisely how many inquiries and orders are generated by each of your offerings. All you need to do is build a unique key into the order form for each of your offerings.

www.ukba.co.uk

Direct Marketing Tip

Use an 0800 number. The use of 0800 numbers increases response from 10%-50%. If you can't afford your own 0800 number, many companies now offer 0800 number services for a fee. To find out about them, look through the ads in any direct marketing magazine such as Direct Marketing or perform an online search.

www.ukba.co.uk

Direct Marketing Tip

Check the flow of your letter. Your letter should flow smoothly from section to section. Lose your course and you might lose your reader. Also, if you use a teaser copy on your envelope or in your email subject line, make sure your headline or first sentence picks up where the teaser left off.

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