Never end a sentence at the bottom of a page in a sales letter: Always use a broken sentence to carry your reader forward onto the next page of your letter or email.
www.ukba.co.uk
Subscribe to:
Post Comments (Atom)
UK Business Advisors
Free - Marketing-Simply - A Guide to Marketing for SMEs
UKBA Monthly Newsletter
Regular Blog Updates with Feedburner
Subscribe To
Posts
Comments
Social Bookmark
BlogCatalog
This is such a simple piece of advice. You only have the reader's attention for as long as there is interesting content and should that content spill over onto a second page and thusly giving more space to convey the message, splitting a sentence is a far more seamless continuity device than 'PTO.'
ReplyDelete