Boost Your Marketing

Marketing is key to any business - however good and unique your product is - unless you can tell people about it and get the message out there - it's not going to sell! Here you will find useful information that will help your marketing activity.

Sunday, 18 October 2009

Direct Marketing Tip

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Ask yourself this CRUCIAL question. Based only on your direct mail package or email, would you buy your product or service? Be uncompromisin...

Wednesday, 14 October 2009

Direct Marketing Tip

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Cultivate "swipe" files. Set up files and collect examples of great headlines, sales letters, emails, brochures, coupons, teaser c...

Saturday, 10 October 2009

Direct Marketing Tip

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How to get the most mileage out of premiums. A bulky premium that your customers can feel will get your envelope opened. If you're premi...

Tuesday, 6 October 2009

Direct Marketing Tip

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Use heavy stock for your paper order forms. A substantial stock, such as card stock, always outpulls flimsier paper. www.ukba.co.uk

Friday, 2 October 2009

Direct Marketing Tip

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Use a separate order form. A separate order form will outpull a coupon contained within your brochure or email. Smart marketers always use a...

Monday, 28 September 2009

Direct Marketing Tip

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Use 2 colors of ink on paper and email order forms. Two colors of ink on white stock or white email backgrounds give you the opportunity to ...

Thursday, 24 September 2009

Direct Marketing Tip

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Use colored stock for paper order forms. Colored stock with black ink distinguishes your order form from the rest of your package. It draws ...

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