Direct Marketing Tip

Repeat your key benefits in the beginning, middle, and end of your email, letter or brochure: Tell your readers once, tell them again, and then tell them one more time. Remember, people buy benefits, not products.

www.ukba.co.uk

DIrect Marketing Tip

Always stress benefits: Always concentrate on how your product will benefit your customers-both logically and emotionally. Hit the right hot buttons and your sales will increase.

www.ukba.co.uk