Direct Marketing Tip

Use the "4 to 1" rule: Your sales copy should contain four "you's" to every one "I." Customers want to hear about their number one priority-themselves. One of the best ways to convey that you understand your customer's needs is to use plenty of "you" language.

www.ukba.co.uk

Direct Marketing Tip

Focus on your customer's needs, not your product: Customers have limited interest in your product or company. But they have unlimited interest in their needs, solutions to their problems, and making their lives better. Concentrate on fulfilling their needs through the use of your product or service.

www.ukba.co.uk