A marketing lead is the identity of a person or company who might be interested in purchasing goods or services. It’s the first stage of the selling process. The lead may have a business associated with them. Free marketing leads often come from trade shows, advertising, or even rude, aggressive techniques like cold-calling numbers from your local phone book. Cold calls, incidentally, aren’t very effective.
Think about it—you don’t know who these people are, what they need or want, and they aren’t at all aware of your product or service.
Contact information doesn’t become a marketing lead unless and until the person behind the contact information has some specific reason why they’d be more interested in your product or service than the man on the street. In other words, you have to know something about them. What they like, and more importantly what they need, especially if what they need has something to do with what you do or sell.
If you drop the words “free marketing leads” in your search engine, chances are it will generate page after page of hits. Chances, are almost all of these hits will be pretty dodgy, ranging from Multi-Level-Marketing schemes (that’s the polite name for pyramid scams) to ‘companies’ whose sole purpose is to rip you off by selling you lists of free leads. Wait a minute—if they’re selling you leads, then the leads aren’t free, right? You’d think. But apparently there truly is a sucker born every minute.
Another kind of “free marketing lead”—one of those kinds that at some point in the chain, you’ll probably be expected to cough up some cash for—is lists of emails. Often the seller of the list claims that these emails are pre-filtered to be relevant to exactly what you are selling. Often enough, this same seller sells the same list to every would-be marketer, regardless of what that would-be marketer is actually trying to market.
In other words, these leads have the proverbial snowball’s chance in a well-known, hot, unpleasant place of ever generating sales. They’re basically a way of cold calling. In other words, if you’ve always dreamed of becoming a spammer, this is the way to go.
Sales leads are, obviously, leads that can lead directly to sales. Marketing leads are slightly different. These are targeted leads that are brand-specific rather than product specific. What makes your brand special? Do people know what you do? How you do it? Who you are? Think about who needs what you do. This is the first step in generating genuine marketing leads.
Perhaps the best, most honest, most dignified source of free marketing leads is your own website. People who visit your website do so for a reason. If they visit more than once, they’re genuinely interested in what you do, who you are, and how you do what you do. These are genuine free marketing leads, and about as precisely targeted as you could hope for. Are you going to follow up, or are you going to let them slip away?
www.ukba.co.uk
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Friday, 5 June 2009
The Ugly Truth About Free Marketing Leads
A marketing lead is the identity of a person or company who might be interested in purchasing goods or services. It’s the first stage of the selling process. The lead may have a business associated with them. Free marketing leads often come from trade shows, advertising, or even rude, aggressive techniques like cold-calling numbers from your local phone book. Cold calls, incidentally, aren’t very effective.
Think about it—you don’t know who these people are, what they need or want, and they aren’t at all aware of your product or service.
Contact information doesn’t become a marketing lead unless and until the person behind the contact information has some specific reason why they’d be more interested in your product or service than the man on the street. In other words, you have to know something about them. What they like, and more importantly what they need, especially if what they need has something to do with what you do or sell.
If you drop the words “free marketing leads” in your search engine, chances are it will generate page after page of hits. Chances, are almost all of these hits will be pretty dodgy, ranging from Multi-Level-Marketing schemes (that’s the polite name for pyramid scams) to ‘companies’ whose sole purpose is to rip you off by selling you lists of free leads. Wait a minute—if they’re selling you leads, then the leads aren’t free, right? You’d think. But apparently there truly is a sucker born every minute.
Another kind of “free marketing lead”—one of those kinds that at some point in the chain, you’ll probably be expected to cough up some cash for—is lists of emails. Often the seller of the list claims that these emails are pre-filtered to be relevant to exactly what you are selling. Often enough, this same seller sells the same list to every would-be marketer, regardless of what that would-be marketer is actually trying to market.
In other words, these leads have the proverbial snowball’s chance in a well-known, hot, unpleasant place of ever generating sales. They’re basically a way of cold calling. In other words, if you’ve always dreamed of becoming a spammer, this is the way to go.
Sales leads are, obviously, leads that can lead directly to sales. Marketing leads are slightly different. These are targeted leads that are brand-specific rather than product specific. What makes your brand special? Do people know what you do? How you do it? Who you are? Think about who needs what you do. This is the first step in generating genuine marketing leads.
Perhaps the best, most honest, most dignified source of free marketing leads is your own website. People who visit your website do so for a reason. If they visit more than once, they’re genuinely interested in what you do, who you are, and how you do what you do. These are genuine free marketing leads, and about as precisely targeted as you could hope for. Are you going to follow up, or are you going to let them slip away?
www.ukba.co.uk
Think about it—you don’t know who these people are, what they need or want, and they aren’t at all aware of your product or service.
Contact information doesn’t become a marketing lead unless and until the person behind the contact information has some specific reason why they’d be more interested in your product or service than the man on the street. In other words, you have to know something about them. What they like, and more importantly what they need, especially if what they need has something to do with what you do or sell.
If you drop the words “free marketing leads” in your search engine, chances are it will generate page after page of hits. Chances, are almost all of these hits will be pretty dodgy, ranging from Multi-Level-Marketing schemes (that’s the polite name for pyramid scams) to ‘companies’ whose sole purpose is to rip you off by selling you lists of free leads. Wait a minute—if they’re selling you leads, then the leads aren’t free, right? You’d think. But apparently there truly is a sucker born every minute.
Another kind of “free marketing lead”—one of those kinds that at some point in the chain, you’ll probably be expected to cough up some cash for—is lists of emails. Often the seller of the list claims that these emails are pre-filtered to be relevant to exactly what you are selling. Often enough, this same seller sells the same list to every would-be marketer, regardless of what that would-be marketer is actually trying to market.
In other words, these leads have the proverbial snowball’s chance in a well-known, hot, unpleasant place of ever generating sales. They’re basically a way of cold calling. In other words, if you’ve always dreamed of becoming a spammer, this is the way to go.
Sales leads are, obviously, leads that can lead directly to sales. Marketing leads are slightly different. These are targeted leads that are brand-specific rather than product specific. What makes your brand special? Do people know what you do? How you do it? Who you are? Think about who needs what you do. This is the first step in generating genuine marketing leads.
Perhaps the best, most honest, most dignified source of free marketing leads is your own website. People who visit your website do so for a reason. If they visit more than once, they’re genuinely interested in what you do, who you are, and how you do what you do. These are genuine free marketing leads, and about as precisely targeted as you could hope for. Are you going to follow up, or are you going to let them slip away?
www.ukba.co.uk
The Ugly Truth About Free Marketing Leads
A marketing lead is the identity of a person or company who might be interested in purchasing goods or services. It’s the first stage of the selling process. The lead may have a business associated with them. Free marketing leads often come from trade shows, advertising, or even rude, aggressive techniques like cold-calling numbers from your local phone book. Cold calls, incidentally, aren’t very effective.
Think about it—you don’t know who these people are, what they need or want, and they aren’t at all aware of your product or service.
Contact information doesn’t become a marketing lead unless and until the person behind the contact information has some specific reason why they’d be more interested in your product or service than the man on the street. In other words, you have to know something about them. What they like, and more importantly what they need, especially if what they need has something to do with what you do or sell.
If you drop the words “free marketing leads” in your search engine, chances are it will generate page after page of hits. Chances, are almost all of these hits will be pretty dodgy, ranging from Multi-Level-Marketing schemes (that’s the polite name for pyramid scams) to ‘companies’ whose sole purpose is to rip you off by selling you lists of free leads. Wait a minute—if they’re selling you leads, then the leads aren’t free, right? You’d think. But apparently there truly is a sucker born every minute.
Another kind of “free marketing lead”—one of those kinds that at some point in the chain, you’ll probably be expected to cough up some cash for—is lists of emails. Often the seller of the list claims that these emails are pre-filtered to be relevant to exactly what you are selling. Often enough, this same seller sells the same list to every would-be marketer, regardless of what that would-be marketer is actually trying to market.
In other words, these leads have the proverbial snowball’s chance in a well-known, hot, unpleasant place of ever generating sales. They’re basically a way of cold calling. In other words, if you’ve always dreamed of becoming a spammer, this is the way to go.
Sales leads are, obviously, leads that can lead directly to sales. Marketing leads are slightly different. These are targeted leads that are brand-specific rather than product specific. What makes your brand special? Do people know what you do? How you do it? Who you are? Think about who needs what you do. This is the first step in generating genuine marketing leads.
Perhaps the best, most honest, most dignified source of free marketing leads is your own website. People who visit your website do so for a reason. If they visit more than once, they’re genuinely interested in what you do, who you are, and how you do what you do. These are genuine free marketing leads, and about as precisely targeted as you could hope for. Are you going to follow up, or are you going to let them slip away?
www.ukba.co.uk
Think about it—you don’t know who these people are, what they need or want, and they aren’t at all aware of your product or service.
Contact information doesn’t become a marketing lead unless and until the person behind the contact information has some specific reason why they’d be more interested in your product or service than the man on the street. In other words, you have to know something about them. What they like, and more importantly what they need, especially if what they need has something to do with what you do or sell.
If you drop the words “free marketing leads” in your search engine, chances are it will generate page after page of hits. Chances, are almost all of these hits will be pretty dodgy, ranging from Multi-Level-Marketing schemes (that’s the polite name for pyramid scams) to ‘companies’ whose sole purpose is to rip you off by selling you lists of free leads. Wait a minute—if they’re selling you leads, then the leads aren’t free, right? You’d think. But apparently there truly is a sucker born every minute.
Another kind of “free marketing lead”—one of those kinds that at some point in the chain, you’ll probably be expected to cough up some cash for—is lists of emails. Often the seller of the list claims that these emails are pre-filtered to be relevant to exactly what you are selling. Often enough, this same seller sells the same list to every would-be marketer, regardless of what that would-be marketer is actually trying to market.
In other words, these leads have the proverbial snowball’s chance in a well-known, hot, unpleasant place of ever generating sales. They’re basically a way of cold calling. In other words, if you’ve always dreamed of becoming a spammer, this is the way to go.
Sales leads are, obviously, leads that can lead directly to sales. Marketing leads are slightly different. These are targeted leads that are brand-specific rather than product specific. What makes your brand special? Do people know what you do? How you do it? Who you are? Think about who needs what you do. This is the first step in generating genuine marketing leads.
Perhaps the best, most honest, most dignified source of free marketing leads is your own website. People who visit your website do so for a reason. If they visit more than once, they’re genuinely interested in what you do, who you are, and how you do what you do. These are genuine free marketing leads, and about as precisely targeted as you could hope for. Are you going to follow up, or are you going to let them slip away?
www.ukba.co.uk
Tuesday, 2 June 2009
Internet Marketing Principals Put Into Action
Many companies spam their clients and people, but companies that advertise through spamming methods are not following the internet marketing principals that would best market their products. One of the largest complaints that people have about the Internet is spam, and they ignore anything that looks even remotely spammy.
An important means of reaching people through the internet is often done through target marketing. This is the idea that instead of spamming one hundred people and hoping that two like your product, you focus on people and online groups who are already interested in similar goods or services.
It’s true that by doing this you will significantly decrease the amount of exposure you get, but this also means that you will reduce the amount of bad publicity you get as well. All of the people that you sent email advertisements to that weren’t interested in your merchandise are going to think that your company is merely one of those fly by night spamming operations.
Even if you’re not, it won’t change the way they think of your product and their perception of your business practices. However, if you can focus your marketing ideas on groups of people, who you know are interested in similar things, then you increase your likelihood of having good corresponding sales figures. Internet marketing principals are not that different from other means of promoting something.
One of the more important rules is to know what people will pay for your product. Too many times people don’t properly estimate the value of their product or service.
The first time many people see an advertisement or commercial, they form an opinion of what is being marketed. If they see something they think is priced too low, they might decide that it’s made with lower quality parts and decide they don’t want to buy it. If they think it’s priced too highly then they may think it out of their price range and discount it immediately.
This is why it’s never a bad idea to look around online at what your competitors may be charging for similar products. The idea behind this is to get your price slightly lower than what they are charging; so that people think they’re getting a good deal on something. Of course, make sure that it’s not so good of a deal that they start wondering about quality.
If you are still having problems pricing your items, then you could go to a message board and see if there are any discussions that might give you an idea of what people are willing to pay. Many times this is the kind of research that large public relations firms do for their clients.
Remember to keep everything you do as professional as possible and don’t be too pushy. You shouldn’t have a problem learning how to safely and easily promote your company, especially if you put these internet marketing principals into action.
www.ukba.co.uk
An important means of reaching people through the internet is often done through target marketing. This is the idea that instead of spamming one hundred people and hoping that two like your product, you focus on people and online groups who are already interested in similar goods or services.
It’s true that by doing this you will significantly decrease the amount of exposure you get, but this also means that you will reduce the amount of bad publicity you get as well. All of the people that you sent email advertisements to that weren’t interested in your merchandise are going to think that your company is merely one of those fly by night spamming operations.
Even if you’re not, it won’t change the way they think of your product and their perception of your business practices. However, if you can focus your marketing ideas on groups of people, who you know are interested in similar things, then you increase your likelihood of having good corresponding sales figures. Internet marketing principals are not that different from other means of promoting something.
One of the more important rules is to know what people will pay for your product. Too many times people don’t properly estimate the value of their product or service.
The first time many people see an advertisement or commercial, they form an opinion of what is being marketed. If they see something they think is priced too low, they might decide that it’s made with lower quality parts and decide they don’t want to buy it. If they think it’s priced too highly then they may think it out of their price range and discount it immediately.
This is why it’s never a bad idea to look around online at what your competitors may be charging for similar products. The idea behind this is to get your price slightly lower than what they are charging; so that people think they’re getting a good deal on something. Of course, make sure that it’s not so good of a deal that they start wondering about quality.
If you are still having problems pricing your items, then you could go to a message board and see if there are any discussions that might give you an idea of what people are willing to pay. Many times this is the kind of research that large public relations firms do for their clients.
Remember to keep everything you do as professional as possible and don’t be too pushy. You shouldn’t have a problem learning how to safely and easily promote your company, especially if you put these internet marketing principals into action.
www.ukba.co.uk
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