Direct Marketing Tip

Run a competition: Give away a free enrolment in your seminar, a free subscription to your newsletter, or anything else that appeals to your buyers.

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Direct Marketing Tip

Give something away for FREE: Free samples, trials, demonstrations, consultations, or information are all exceptional ways of getting customers to give your product or service a hands-on try. Sometimes that is all it takes to close the sale.

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Direct Marketing Tip

Feature the offer: Everyone loves a good deal. Your job is to design an irresistible offer and make it a key focal point of your letter or email. A strong offer can often be the extra incentive that will convert your "maybes" to real live orders.

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Direct Marketing Tip

Never end a sentence at the bottom of a page in a sales letter: Always use a broken sentence to carry your reader forward onto the next page of your letter or email.

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Direct Marketing Tip

Issue a personal letter from the MD/CEO: People like to deal with the person in charge. Using this type of personal message builds confidence.

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Direct Marketing Tip

Share some "inside" information: Direct mail offers a perfect opportunity to appeal to a person's need to feel special. An ideal way to do this is to share some exclusive information. Make it clear that this offer is being made only to them.

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Direct Marketing Tip

Flatter your reader: These days people are much more sophisticated when it comes to advertising. They know that you got their name from a mailing list. You can turn this fact to your advantage by using this kind of copy.

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