Thursday 14 May 2009

Direct Marketing Tip

Never end a sentence at the bottom of a page in a sales letter: Always use a broken sentence to carry your reader forward onto the next page of your letter or email.

www.ukba.co.uk
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1 comment:

  1. Marketing Donut22 May 2009 at 10:02

    This is such a simple piece of advice. You only have the reader's attention for as long as there is interesting content and should that content spill over onto a second page and thusly giving more space to convey the message, splitting a sentence is a far more seamless continuity device than 'PTO.'

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